Humble beginning

Infinity was started as a sort of project I was interested in, when I was in college pursuing my B.Sc in Psychology. 

I was deeply, passionately in love with marketing because of Gary Vaynerchuk, because he changed my perspective on marketing significantly. I used to see all these business related videos online, and even took a few courses in business, which simply made me realize, that there is such a huge gap when it comes to empirical, scientifically available knowledge for business. Business isn't all about economics, accounting, statistical values and unaltered knowledge. It's about people. Everything ties into that concept. 

Every business needs to keep pushing forward, developing and innovating, and more importantly, learning the new world. Every ten years it feels like a whole new world, so why do you follow the same old, irrelevant information you learnt from people that existed centuries ago? 

Marketing has become so bland, so dry and uninteresting now that I want to change it. I remember the days when my heart would melt to the Thai life insurance advertisements. It had genuine value to my life. The brand meant something beyond the mundane human existence. 

I want to make marketing a task which is worthy of doing. It needs to have genuine depth and genuine purpose. With the influence that companies have in this world, it is clear that it shapes society to it's core. I want to ensure it moulds society positively. 

It's necessary for businesses to have a soul, and I will ensure that every business I associate with, finds it. I remember the Malboro Ads, with the badass cowboys, I remember the Jack in the Box Ads with the funny mascot that brightened my day. 

I have a raging desire in me to evolve marketing into something meaningful. Something that proports the values of God. I want brands to deserve respect, and crucially, to be unique. 

That led me to creating Infinity. Infinity stands for limitless potential.  Every day is a day for growth. Look at us, from making fire with flint stones to sending rockets to to outer space. We can reach heights which cannot ever be dreamed of, because where I come from, dreams don't lead you to paradise. Action does.